Don't Buy Facebook Likes

thedailywhat: Social Media Strategy of the Day: State Department Spent $630,000 on Facebook ‘Likes’ Now that the whole world knows for certain that American taxpayers’ money has been funding the surveillance of citizens and foreign governments, try wrapping your heads around this one: Between 2011 and 2013, U.S. State Department’s Bureau of International Information Programs spent $630,000 on racking up Facebook “likes.” According to a report recently published by The Office of Inspector General, which was prompted after several Department employees filed a complaint about the expenses, the State Department actively maintains four separate Facebook pages, from which they have accumulated more than 2 million likes over the last two years. Wow. Very surprised the state department did his. What was their goal? If it is to inform the public, how would fake likes help? Usually likes are bought to establish credibility. But this is the state department! It’s a well known government institution. Also, it seems like they grossly overpaid. I’m just…wow

thedailywhat:

Social Media Strategy of the Day: State Department Spent $630,000 on Facebook ‘Likes’

Now that the whole world knows for certain that American taxpayers’ money has been funding the surveillance of citizens and foreign governments, try wrapping your heads around this one: Between 2011 and 2013, U.S. State Department’s Bureau of International Information Programs spent $630,000 on racking up Facebook “likes.” According to a report recently published by The Office of Inspector General, which was prompted after several Department employees filed a complaint about the expenses, the State Department actively maintains four separate Facebook pages, from which they have accumulated more than 2 million likes over the last two years.

Wow. Very surprised the state department did his. What was their goal? If it is to inform the public, how would fake likes help?

Usually likes are bought to establish credibility. But this is the state department! It’s a well known government institution. Also, it seems like they grossly overpaid. I’m just…wow