There’s been a good amount of talk on the web about the “T-Shaped” marketer becoming a model for the future. Several articles will go into more depth than I can, but I did want to share my thoughts on the topic and an illustration I made for a recent presentation. T-Shaped basically refers to having [&]
I 100% completely agree with Rand’s post. But “T-shaped Marketer” just doesn’t have the same ring to it that “Full Stack Marketer” does.
Maybe we could call it being a “Peak Marketer”? Instead of the t-shape, flip it on the x-axis, so as your expertise increases, you climb upwards towards the peak. You also gain some more intermediate knowledge on adjacent marketing areas. It also relates to Chip Conley’s peak experience.
So you can be a Peak Marketer in SEO. Or maybe you’re a Twin Peak Marketer in SEO and Social Media. In terms of branding, just thinks that sounds better.