I read this ebook this week by the guy who created reddit and hipmunk. It’s a pretty simple message but it’s amazing how easily it can get lost in the world of startup. We create startups to solve a problem and make everybody happier. So if happiness isn’t built into the core of the company, I guess you’re just doing it for money. And every user will be able to figure that out.
I love SWAG. (According to Michael Scott that stands for Stuff We All Get) I wear startup t-shirts almost everyday. I’m free advertising. Why don’t we have t-shirts to give to users? Why aren’t we giving away stickers to them?
And if users are happy, I’m happy. (I’m also happy with a free t-shirt)
I recommend clicking the link above and buying the ebook.